Outreach

Now Todd, this is your space to go crazy with the outreach ideas.

Vision

The vision of the Philly IMC Outreach collective is to develop and carry out an evolving and viable strategy for growing the indymedia and media activist movement in the greater Philadelphia area. Our foundational commitment is to create strong links with the various communities and activist groups that comprise Philadelphia, developing a truly grassroots indymedia movement that highlights the stories of Philadelphians with an eye towards building solidarity throughout the city. The Outreach collective will undertake this endeavor with a joint outreach and education program.

Means

1. ) Create the Neighborhood Journalist Program, which aims to develop community collectives throughout the various parts of the city that can either write/video/audio the stories of the local community or develop a dispatch line where they can call these stories into the IMC so a “staff” writer can go out and cover the story. Through this program convince the people of the varied communities not only to publish with Philly IMC, but also use IMC (The website, radio or print) as a major source of information. First steps: split Philadelphia into viable communities beginning broadly and as it evolves becoming more specific.
2. ) Create database and links with the existing activist, community, labor organizations throughout the city. Encourage them to both publish on website as well as use Philly IMC as major source of information. Through organizational links begin to hold larger events at LAVA with MediaTank^? etc…
3. ) Develop literature and video that advertises the Philly IMC. This includes short video about Philly IMC, Palm Cards; Quarter Sheet; Stickers; and longer presentation on the organization.
4. ) Develop robust educative project—both mobile and based in Alpha Labs at LAVA. Through this develop workshops that cover a range of issues: Grassroots Journalism; Youth Media; How-To-Use IMC; Critical Media Literacy; Video Production; Audio Production; Tech 101; Media Activism 101, Media Monitoring Workshop/Project.
5. ) The development of a Print Collective so that IMC has an offline publication.

Tasks and Visions

1) Neighborhood Journalist Program

Initial breakdown: W Philly, S Philly, N Philly, North East Philly, Center City, University City. The Role of the Philly Collective Coordinators is to work as an organizer finding the specific civic and community groups as well as community leaders in a given neighborhood and enlisting people to begin neighborhood writing collectives. Priority is given to people who live in specific neighborhoods because of their local knowledge and connections.

Program Coordinator: Todd
W-Philly: Open
S. Philly: Steve
N. Philly: Steve
NE Philly: Open
CC: Open
UC: Open

2) Organizational Database and Links

Tasks: Begin to build a list of the important organizations in the city. Develop schema for different organizations in the city (ie Labor; community organizations; non profits etc), develop a contact list and prioritize organizations based on the likelihood or importance of building organizational link. Begin outreach project meeting people in different orgs. This is dependent on a host of organizing materials including video, workshop and organizing script.

Activist Map: IMC Collective
Organizer 1: Open
Organizer 2: Open
Organizer 3: Open

3) Outreach Materials

Palm and sticker Guy: Aaron (Help of Json)
Video maker: Martin & Todd
Literature: Todd

4) Workshop Development

Media Literacy: Amy Bach
Grassroots Journalism: John Tarleton at NYC IMC will send workshop.
How-to-use or (You’re the Scoop) Already outlined needs to be built: Open
Video Production: Martin-Shivaaani/George
Audio Production: Radio Volta?
Youth Media: Open-MediaTank or Amy Bach
Media Activism and Social Justice: Open
Media Monitoring Workshop/Project: Todd—will use class in fall for some of the work on this project.
Tech 101: Open-tech collective.
I had a conversation with Inja at MediaTank^? and she is interested in bringing MediaTank^? in on this work helping with a bunch of the workshops.

5) Print Collective

Developing a viable group of people for the Philly IMC print collective to follow-up on the DC Spark offer: People interested: Todd; Su; MediaTank^?; Jon David; Steve Taylor—and more

Membership

• Outreach Point Person (appointed annually)
• Volunteer Contact(appointed annually)
• Media Contact(appointed annually)
• Outreach Team Members (open to anyone)

Communication: Outreach team communicates via Outreach email list.

Current team members:

Outreach Point Person
Todd

Volunteer Contact
Aaron C.

Media Contacts
Amy Lorraine
Mike R.

Outreach Team Members
Steve Bozzell; Martin Lautz, Amy Bach, Json, Anthony M; Dante; Susanna; Clarissa; Jay Woodson

Responsibilities

Outreach Team Leader:
With help of team members, devise strategic plan for tenure. Report back on progress and revise plan as necessary. Attend monthly meetings. Attend Steering Committee meetings. Foster growth of Outreach Team. Engage all team members in meaningful work and delegate responsibilites. Arrange Outreach Team meetings. Facilitate team communication.

Volunteer Contact
Function as first line of contact for emails from global and PhillyIMC site. Assure new members are informed about how to participate. Help cultivate materials for new volunteers.

Media Contact
Serve as spokesperson for PhillyIMC for radio or video interviews, or at speaking engagements. Report back to Discuss list and at meetings about interviews / speaking engagements. Appoint another person to interview / speaking engagement if not available.

Outreach Team Members
Participate in functions of Outreach team. Attend Outreach meetings. Assist in devising Outreach plan.

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-- AaronCouch - 15 Mar 2005
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